// Bilingual content dictionary const I18N = { en: { brand: "EASTWEST VANGUARD", tagline: "Cross-Cultural Marketing", nav: { home: "Home", about: "About", services: "Services", asian: "Asian Market", western: "Western Market", cases: "Case Studies", community: "Community", contact: "Contact", }, cta: { book: "Book a Free Consultation", schedule: "Schedule a Consultation", learn: "Learn more", contact: "Contact us", scroll: "SCROLL", engage: "ENGAGE", }, home: { eyebrow: "Cross-Cultural Marketing · Media · Community", heroTitle: ["Bridge Your Business", "Between East", "and West."], heroSub: "Marketing Strategy · Media Exposure · Community Engagement", heroDesc: "Helping businesses reach Asian and Western audiences through digital marketing, media platforms, and cultural events.", heroMeta: ["Est. 2007", "20+ Years", "Bilingual Network"], whySection: "01 — Why us", whyTitle: "Why businesses work with us", whyDesc: "Five capabilities that compound. Most agencies have one or two — we operate all five in concert.", whyItems: [ { n: "01", t: "20+ Years of Community Engagement", d: "Two decades of organizing cultural festivals, candidates debates, and neighborhood events that brands cannot manufacture overnight." }, { n: "02", t: "Chinese & English Media Platform", d: "An owned bilingual newspaper and digital channels that put your brand in front of an audience that already trusts the masthead." }, { n: "03", t: "Digital Marketing Team", d: "Web, SEO, Google Ads, Google Business Profile, and social — built around measurable acquisition, not vanity metrics." }, { n: "04", t: "Cross-Cultural Marketing Expertise", d: "We don't translate. We adapt strategy, creative, and channel for the way each audience actually buys." }, { n: "05", t: "Local & Asian Community Network", d: "Direct relationships with thousands of families, business owners, and community organizations across the region." }, ], servicesSection: "02 — Services", servicesTitle: "What we do", servicesDesc: "Four practices, fully integrated. Engage one, or run them together for a unified market entry.", services: [ { k: "Digital Marketing", items: ["Website design", "SEO optimization", "Google Business Profile", "Google Ads", "Social media marketing"], }, { k: "Media & Advertising", items: ["Chinese newspaper advertising", "Community media exposure", "Brand promotion"], }, { k: "Community Marketing", items: ["Asian community outreach", "Festival sponsorships", "Cultural campaigns"], }, { k: "Event Marketing", items: ["Grand openings", "Cultural events", "Brand activations"], }, ], advSection: "03 — The advantage", advTitle: "Our unique advantage", advLead: "Unlike traditional marketing agencies, we combine four scarce assets into one operating model.", advItems: ["Media Platform", "Digital Marketing", "Community Connections", "Cultural Expertise"], advFoot: "This allows businesses to reach Asian and Western customers more effectively — at lower cost and with deeper trust.", impactSection: "04 — Community impact", impactTitle: "Connecting communities for nearly 20 years", impactDesc: "We have organized and supported cultural festivals — including Chinese New Year celebrations — that connect thousands of families, businesses, and community organizations every year. These events create opportunities for brands to reach the Asian community in a way ads alone cannot.", impactStats: [ { n: "17", l: "Years organizing flagship events" }, { n: "2,000+", l: "Annual festival attendees" }, { n: "100+", l: "Community partner organizations" }, { n: "1", l: "Bilingual media platform" }, ], caseSection: "05 — Selected work", caseTitle: "Case studies", caseDesc: "A representative cross-section of recent engagements.", cases: [ { tag: "Restaurant", t: "Bilingual grand opening for a regional dining group", r: "+312% first-month covers" }, { tag: "Retail", t: "Cross-cultural promotion launch for an apparel chain", r: "8.4× ad-spend ROI" }, { tag: "Festival", t: "Title sponsorship integration at Chinese New Year", r: "180k impressions, 4-week halo" }, { tag: "Community", t: "Civic candidate debate, organized and broadcast", r: "1,400 in-person attendance" }, ], ctaTitle: ["Let's grow your business", "across cultures."], ctaSub: "Book a free consultation today. We'll map the opportunity, in plain language, in 30 minutes.", }, about: { eyebrow: "About", title: "About our founder", lead: "Nearly two decades connecting businesses with local communities and cultural networks.", body: [ "Our founder has spent close to twenty years at the intersection of bilingual media, marketing strategy, and community organizing — building the kind of relationships that let businesses move quickly, and credibly, in markets that don't share their language.", "Through an owned media platform, digital marketing capability, and a deep community calendar, we help brands expand their reach and earn trust across cultures.", ], expHead: "Our experience includes", experience: [ "Chinese & English media publishing", "Digital marketing campaigns", "Community event organization", "Cross-cultural marketing consulting", ], missionLabel: "Our mission", mission: "Help businesses grow by connecting cultures.", }, services: { eyebrow: "Services", title: "Four practices.\nOne integrated team.", lead: "Engage a single capability or run the full stack as a coordinated go-to-market.", blocks: [ { k: "01", name: "Digital Marketing", d: "Performance-grade web, search, and social — measured against pipeline, not impressions.", items: ["Website design", "SEO optimization", "Google Ads", "Google Business Profile management", "Social media marketing"], }, { k: "02", name: "Media Advertising", d: "Owned bilingual print and digital reach into Asian readership the open market cannot replicate.", items: ["Chinese newspaper advertising", "Community media exposure", "Brand promotion"], }, { k: "03", name: "Community Marketing", d: "Direct integration into the cultural and civic life of the audience you're trying to reach.", items: ["Asian community outreach", "Festival sponsorship", "Community partnerships"], }, { k: "04", name: "Event Marketing", d: "Brand moments designed for both Asian and Western audiences — staged, promoted, documented.", items: ["Grand opening events", "Brand launch events", "Cultural promotional events"], }, ], }, asian: { eyebrow: "For Western brands", title: "How to reach\nAsian customers.", lead: "The Asian community is one of the fastest-growing markets in the United States. Cultural understanding and trust are non-negotiable.", body: "We help businesses reach Asian audiences through four reinforcing channels — built on relationships, not lists.", channels: [ { n: "01", t: "Chinese-language media", d: "Editorial, advertorial, and display placements in trusted bilingual outlets." }, { n: "02", t: "Community engagement", d: "Presence at community organizations, civic forums, and partner gatherings." }, { n: "03", t: "Cultural events", d: "Sponsorships and integrations across Lunar New Year, Mid-Autumn, and seasonal festivals." }, { n: "04", t: "Targeted marketing", d: "Bilingual Google, social, and WeChat campaigns built for the way Asian customers research." }, ], foot: "Our experience and network allow brands to connect authentically with Asian customers — not as a campaign, but as a presence.", }, western: { eyebrow: "For Asian businesses", title: "Entering the\nWestern market.", lead: "More than translation. Strategy, digital presence, and cultural understanding — applied together.", body: "We help Asian businesses establish a credible Western presence through five interlocking practices.", channels: [ { n: "01", t: "Professional websites", d: "Sites that signal credibility in the Western market from the first second." }, { n: "02", t: "Search engine optimization", d: "Long-tail SEO that compounds — search traffic is your lowest cost-of-acquisition channel." }, { n: "03", t: "Google advertising", d: "Targeted paid search designed around buying intent, not impressions." }, { n: "04", t: "Social media marketing", d: "Channel-appropriate content for Instagram, LinkedIn, and Facebook audiences." }, { n: "05", t: "Brand positioning", d: "Repositioning the brand story for a Western buying logic, without losing what made it work at home." }, ], }, cases: { eyebrow: "Case studies", title: "Work, recently shipped.", lead: "A representative cross-section. Detailed case write-ups available on request.", list: [ { sector: "Restaurant", t: "Regional grand opening", d: "Bilingual launch program with newspaper, community, and digital integration.", k: ["+312% covers", "Mo 1"] }, { sector: "Retail", t: "Apparel cross-promotion", d: "Cross-cultural promotion bridging Western trend and Asian gifting calendars.", k: ["8.4× ROAS", "90 days"] }, { sector: "Festival", t: "Title sponsorship", d: "Lead sponsor integration into Chinese New Year community festival.", k: ["180k impressions", "4-wk halo"] }, { sector: "Community", t: "Candidates debate", d: "Civic debate organized, hosted, and broadcast across our bilingual platform.", k: ["1,400 attendees", "Live stream"] }, ], }, community: { eyebrow: "Community", title: "A platform you\ncan't buy.", lead: "For nearly 20 years we have organized the cultural calendar our audience plans around.", body: "Chinese New Year celebrations, Asian Fair, candidates debates, meet-and-greets, weekend cultural programs. Roughly two thousand attendees a year, and a hundred partner organizations behind them.", events: [ "Chinese New Year Festival", "Asian Fair", "Candidates Debate", "Meet & Greet with Officials", "Happy Weekend Cultural Events", ], }, contact: { eyebrow: "Contact", title: "Let's talk.", lead: "Tell us a little about the business, and we'll schedule 30 minutes — no pitch deck.", channels: [ { k: "Email", v: "hello@eastwest-vanguard.com" }, { k: "Phone", v: "+1 (000) 000-0000" }, { k: "WeChat", v: "eastwest_vg" }, { k: "WhatsApp", v: "+1 (000) 000-0000" }, ], formName: "Your name", formCompany: "Company", formEmail: "Email", formMessage: "How can we help?", formSubmit: "Request consultation", formSent: "Thank you — we'll be in touch within one business day.", }, footer: { tagline: "Helping businesses grow by connecting cultures.", copy: "© 2026 Eastwest Vanguard. All rights reserved.", cols: [ { h: "Practice", l: ["Digital Marketing", "Media Advertising", "Community Marketing", "Event Marketing"] }, { h: "Audience", l: ["For Western Brands", "For Asian Businesses", "Case Studies", "Community"] }, { h: "Firm", l: ["About", "Founder", "Contact", "Newsroom"] }, ], }, }, zh: { brand: "东西方先行", tagline: "跨文化增长顾问", nav: { home: "首页", about: "关于", services: "服务", asian: "进入亚裔市场", western: "进入西方市场", cases: "案例", community: "社区资产", contact: "联系", }, cta: { book: "预约策略咨询", schedule: "安排一次策略会", learn: "了解更多", contact: "联系我们", scroll: "继续浏览", engage: "进入模块", }, home: { eyebrow: "跨文化增长 · 媒体影响 · 社区网络", heroTitle: ["让品牌", "在东西之间", "被真正看见。"], heroSub: "策略定位 · 媒体曝光 · 社区转化", heroDesc: "我们把双语媒体、数字营销与真实社区关系整合成一套进入市场的方法，帮助品牌获得信任，而不只是获得曝光。", heroMeta: ["始于 2007", "20+ 年深耕", "双语网络"], whySection: "01 · 为什么是我们", whyTitle: "不是投放更多，而是进入更深。", whyDesc: "真正的跨文化增长，需要媒体、内容、渠道、社区和信任同时发生。", whyItems: [ { n: "01", t: "20+ 年社区深耕", d: "从节庆、候选人辩论到本地文化活动，我们长期参与受众真正生活的场域。" }, { n: "02", t: "中英双语媒体阵地", d: "自有媒体让品牌进入一个已经建立信任的语境，而不是从零购买注意力。" }, { n: "03", t: "可衡量的数字增长", d: "网站、SEO、Google Ads、商家资料与社交内容，围绕获客路径，而不是表面数据。" }, { n: "04", t: "跨文化策略转译", d: "我们不做直译。我们重构表达、渠道与购买逻辑，让不同受众都听得懂、愿意信。" }, { n: "05", t: "本地与亚裔社区网络", d: "连接家庭、商户、协会与社区组织，让品牌以合适的身份出现。" }, ], servicesSection: "02 · 服务体系", servicesTitle: "把传播，做成一套系统。", servicesDesc: "四项能力可单独启动，也可组合成完整的市场进入方案。", services: [ { k: "数字营销", items: ["网站设计", "SEO 优化", "Google 商家资料", "Google Ads", "社交媒体运营"] }, { k: "媒体与广告", items: ["中文报纸广告", "社区媒体曝光", "品牌内容推广"] }, { k: "社区营销", items: ["亚裔社区触达", "节庆赞助整合", "文化活动合作"] }, { k: "活动营销", items: ["开业活动", "品牌发布", "文化推广活动"] }, ], advSection: "03 · 核心优势", advTitle: "我们的独特优势", advLead: "我们不是单一广告服务商，而是把稀缺资源组合成一套可执行的增长模型。", advItems: ["媒体平台", "数字增长", "社区关系", "文化判断"], advFoot: "让品牌以更低试错成本进入新受众，以更深信任完成转化。", impactSection: "04 · 社区影响力", impactTitle: "近二十年，参与社区真正发生的时刻。", impactDesc: "春节庆典、亚裔市集、候选人辩论、周末文化活动，每年连接家庭、商户与社区组织。对品牌而言，这不是一次曝光，而是一种被认可的进入方式。", impactStats: [ { n: "17", l: "连续组织旗舰活动年数" }, { n: "2,000+", l: "年度活动到场人次" }, { n: "100+", l: "社区合作组织" }, { n: "1", l: "中英双语媒体平台" }, ], caseSection: "05 · 精选案例", caseTitle: "近期项目", caseDesc: "以下为代表性合作类型，完整案例可预约详谈。", cases: [ { tag: "餐饮", t: "区域餐饮品牌双语开业整合", r: "首月到店 +312%" }, { tag: "零售", t: "服饰连锁跨文化促销启动", r: "广告回报 8.4x" }, { tag: "节庆", t: "春节活动冠名赞助整合", r: "4 周持续曝光" }, { tag: "社区", t: "候选人辩论组织与双语传播", r: "1,400 人现场参与" }, ], ctaTitle: ["让增长", "跨越文化。"], ctaSub: "预约一次策略咨询。30 分钟，我们先判断机会、路径和优先级。", }, about: { eyebrow: "关于我们", title: "关于创始人", lead: "近二十年，在媒体、营销与社区之间建立长期信任。", body: [ "创始人长期深耕双语媒体、跨文化营销与社区组织，理解品牌进入陌生受众时最难的部分：不是被看见，而是被相信。", "我们用自有媒体、数字增长能力和真实社区网络，帮助企业把表达、渠道和关系重新组织起来，让品牌在不同文化语境中都能自然成立。", ], expHead: "长期积累", experience: ["中英双语媒体运营", "数字营销与获客系统", "社区活动策划与执行", "跨文化品牌咨询"], missionLabel: "我们的使命", mission: "以文化理解，连接增长机会。", }, services: { eyebrow: "服务体系", title: "四项能力。\n一支整合团队。", lead: "可单点启动，也可作为完整市场进入方案协同推进。", blocks: [ { k: "01", name: "数字营销", d: "从网站、搜索到社交内容，建立可被发现、可被理解、可被咨询的获客入口。", items: ["网站设计", "SEO 优化", "Google Ads", "Google 商家资料管理", "社交媒体运营"] }, { k: "02", name: "媒体与广告", d: "通过中英双语媒体资源，让品牌进入已经具备信任基础的传播场域。", items: ["中文报纸广告", "社区媒体曝光", "品牌内容推广"] }, { k: "03", name: "社区营销", d: "将品牌放进受众真实参与的社区、节庆与公共议题之中，建立更深关系。", items: ["亚裔社区触达", "节庆赞助整合", "社区组织合作"] }, { k: "04", name: "活动营销", d: "把开业、发布与文化推广做成可传播、可沉淀、可持续放大的品牌时刻。", items: ["开业活动", "品牌发布活动", "文化推广活动"] }, ], }, asian: { eyebrow: "面向西方品牌", title: "如何进入\n亚裔市场。", lead: "亚裔市场增长快速，但真正的入口不是语言，而是信任。", body: "我们通过四个互相强化的渠道，让品牌以合适的身份被看见、被理解、被选择。", channels: [ { n: "01", t: "中文媒体语境", d: "在被信任的双语媒体中完成曝光、内容推广与品牌说明。" }, { n: "02", t: "社区关系进入", d: "连接社区组织、商户网络与公共活动，让品牌不是旁观者，而是参与者。" }, { n: "03", t: "文化节庆整合", d: "春节、中秋与季节性活动的赞助、现场露出和后续内容传播。" }, { n: "04", t: "精准数字触达", d: "围绕亚裔客户的搜索、社交与决策路径，建立双语获客链路。" }, ], foot: "真正有效的进入，不是把广告翻成中文，而是让品牌在对的关系里出现。", }, western: { eyebrow: "面向亚裔企业", title: "进入\n西方市场。", lead: "不止翻译，而是重新建立可信的品牌表达、数字入口与获客路径。", body: "我们帮助亚裔企业用五项能力建立面向西方市场的专业存在。", channels: [ { n: "01", t: "专业网站", d: "让客户在第一秒感到可信、清晰、愿意继续了解。" }, { n: "02", t: "搜索引擎优化", d: "用长期可积累的搜索内容，降低获客成本，提升自然咨询。" }, { n: "03", t: "Google 广告", d: "围绕购买意图和地域需求投放，而不是简单购买曝光。" }, { n: "04", t: "社交媒体内容", d: "根据 Instagram、LinkedIn、Facebook 等平台语境重写内容节奏。" }, { n: "05", t: "品牌定位转译", d: "保留品牌的核心优势，同时用西方客户听得懂、信得过的方式表达。" }, ], }, cases: { eyebrow: "案例", title: "近期完成的\n增长项目。", lead: "代表性项目节选。完整复盘可预约查看。", list: [ { sector: "餐饮", t: "区域餐饮品牌开业整合", d: "联动中文媒体、社区传播与数字渠道，形成开业首月声量。", k: ["到店 +312%", "首月"] }, { sector: "零售", t: "服饰连锁跨文化推广", d: "结合西方流行趋势与亚裔节庆消费习惯，重构促销节奏。", k: ["8.4x ROAS", "90 天"] }, { sector: "节庆", t: "春节活动冠名赞助", d: "将品牌植入社区节庆现场、媒体报道与后续社交内容。", k: ["18 万曝光", "4 周长尾"] }, { sector: "社区", t: "候选人辩论与双语传播", d: "组织现场活动，并通过双语媒体完成公共议题传播。", k: ["1,400 人到场", "全程直播"] }, ], }, community: { eyebrow: "社区资产", title: "买不到的\n信任场域。", lead: "近二十年，我们持续组织受众真正会参与、会讨论、会记住的社区日程。", body: "春节庆典、亚裔市集、候选人辩论、官员见面会、周末文化活动。每年约两千名参与者，背后是一百多个合作组织。这些不是广告位，而是长期关系。", events: ["春节文化节", "亚裔市集", "候选人辩论", "官员见面会", "周末文化活动"], }, contact: { eyebrow: "联系", title: "我们聊聊。", lead: "告诉我们业务现状，30 分钟先判断方向，不做硬推销。", channels: [ { k: "邮箱", v: "hello@eastwest-vanguard.com" }, { k: "电话", v: "+1 (000) 000-0000" }, { k: "微信", v: "eastwest_vg" }, { k: "WhatsApp", v: "+1 (000) 000-0000" }, ], formName: "姓名", formCompany: "公司 / 品牌", formEmail: "邮箱", formMessage: "希望我们协助什么？", formSubmit: "提交咨询", formSent: "感谢，我们会在一个工作日内回复。", }, footer: { tagline: "以文化理解，连接增长机会。", copy: "© 2026 东西方先行。保留所有权利。", legal: ["隐私", "条款"], cols: [ { h: "服务", l: ["数字营销", "媒体与广告", "社区营销", "活动营销"] }, { h: "市场", l: ["进入亚裔市场", "进入西方市场", "案例", "社区资产"] }, { h: "公司", l: ["关于", "创始人", "联系", "媒体"] }, ], }, }, }; window.I18N = I18N;